THE SHADOW PULSE  

Concept: 

A deep dive into the Jungian Shadow. We explore aspects of the personality hidden beneath the mask of socialization: repressed desires, the thirst for control, and instinctual power. The deep emerald background symbolizes primal instincts, while the glowing whip represents the impulse of consciousness breaking through the darkness of the unconscious. It is a dialogue between vulnerability and dominance.  

  “In this series, Yulia Pazukhina and I stepped into the territory of forbidden emotions. 'The Shadow Pulse' is not merely fetish aesthetics; it is a psychoanalytic experiment. The glowing whip in the darkness is a flash of instinct, the moment a repressed desire takes form. The mask here does not hide; it liberates. We captured the moment where BDSM aesthetics meet high fashion to ask the viewer: who are you when no one is watching?”  

Photography: Yulia Pazukhina
Art Direction & Creative Model: Yulia Yurchevskaya